The Pleasures of Sharing Information

When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.

Since then, Google Adwords has become one of the main traffic generation tools for most affiliates. It was the fastest way to generate traffic.

By now, most people would have learnt about the latest Google Ruling on their Adwords’ programs

Basically it goes like this:

1) Google will only display two ads for the same website at the same time AND only ads with the best click thru rate,

2) You can remove the three letter word ‘aff’ from your ads, if you are a reseller.

How do you ensure you are the top 2 ads besides having to bid up keywords until your nose bleed?

With this new ruling, there will only be 2 ads displayed at any one time, and only for ads that has the best click through rates.

The rationale is that there isn’t any value add to show multiple ads that all point to the same web site.

In any case, experienced affiliate marketers would
probably capture the email address of the person who clicked on the Google Ad, rather than directing the person straight away to the vendor’s web site;

So there goes an easy and fast way to get traffic

So how do we counter the latest ‘dance’ from Google?

I have a solution which targets to key areas of concern:

1. Offering Value Add content through the use of Blogs

2. Getting F.R.E.E Traffic with RSS Feeds

Thousands of blog communities are sprining up all over the Net, and depending on what you are trying to market (as an affiliate) you can easily set up a blog centered just around the topic which relates to that product.

If you’re selling slimming pills, you can have a blog just related to weight loss. Next, turn your blog into an rss feed and syndicate it all over the Net, by submitting to the 27 major blog directories and 41 major rss directories.

(There might be more at time of writing, but these are the main ones I submit to.)

Besides it’s ability as a traffic tool, blogs give your potential clients value add in terms of useful contents you make.

Since you have to make postings to your blog, you are in a way ‘forced’ to study the area in which you want to market (e.g. weight loss) and provide good value add information, very much like a ‘consultant’.

Which in a way is good for anyone wanting to build a sustainable business and stay in the ‘game’ in the long run.

Brandon is Author of Multimedia Ebook “Marketing Rampage with Blogs and RSS”. Learn how to leverage the power of blogs and rss feeds to drive more FREE targeted traffic, gain more leads and sales. Get Listed in Google and Yahoo for Free and save $299.

http://www.marketing-rampage-with-blogs-and-rss.com

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Use a keyword density of about 1 to 2%. Use to be that you could rank high with 5% to 15%, but not any more. Google will call that “over optimizing” and penalize you.

Don’t use more than 83 characters (including spaces) in your meta title tag. That usually comes out to about 10 to 15 words. If you have more characters, there is no penality it’s just that Google won’t count them as being in your title tag.

Your important keywords absolutely MUST be in your title. (That is if you want them to achieve any importance at all.)

Google doesn’t use the description tag for a description like some search engines do, but take the time to write a good description of your site anyway. Google does index the words in the description tag just like they were words in the text. Be sure to use keywords in your description tag. Google only looks at approximately the first 25 words in the description tag.

The keyword tag is NOT indexed or counted by Google. So why should you use it you might ask. One of the minor search engines still use it for the time being. But, I use the keyword tag on every page to remind me what keywords I am optimizing the page for.

Google indexes all of the visible text on a page up about 100k. This is way more than you would ever be using anyway.

Google counts “cat” and “Cat” as the same word. In other words, Google is NOT case sensitive.

Very important: Google counts “dog” and “dogs” as two totally different words. Singular and plural versions of a word are different words for Google. Google also counts “run” and “running” as different words. Word-stemming creates different words.

Keyword order is important. “atlanta restaurants” is NOT the same as ‘restaurants atlanta”

A hyphen is the same as a space with Google. “Nashville-singers” is the same as Nashville singers”

Google likes sites with a LOT of pages. A good goal would be to add one new page a week. Your site should have a minimum of 3 to 5 page to start with. More pages would be much better. Link each one of them back to your home page. You can also link every page to every other page.

Look at the different linking strategies described in other articles on this site.

The most important thing to remember about Google is to have as many incoming (on-topic) links as possibe.

Try to add at least one or more incoming links every week. (You won’t even be listed on Google until you have at least one incoming link from another site that is already listed on Google.)

Craige Stacey has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for
membership software

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